Tag Archives: sales and marketing alignment

How to beat your team’s sales quota, part five: Aligning Sales and Marketing

This is the final piece in our five-part series on beating your team sales quota. Earlier posts are on hiring new sales reps, onboarding the reps, setting the quota, and culture, managing and coaching. Joint work between Sales and Marketing is key to growing sales and exceeding quota. According to a study by Demand Metric, 68% of […]

The nitty-gritty of aligning marketing and sales

Zorian Rotenberg is the Vice President of Marketing at InsightSquared, which has developed an easy-to-use marketing and sales analytics SaaS product. Zorian has previously worked at other software companies and helped grow them over 100 percent yearly, some growing in a few years to $100 million in sales, and is working on doing the same […]