Tag Archives: sales

Lies, damned lies, and sales and marketing statistics

“There are three kinds of lies: lies, damned lies, and statistics.” – Disraeli, as quoted by Mark Twain These are all statistics about sales and marketing that I’ve run across recently. I think that they’re pretty much useless… Inbound marketing practices produce 54% more leads than traditional outbound practices. It takes an average of five […]

Increasing leads and sales with social selling

The Internet has dramatically changed the customer journey for B2B and B2C customers. In some B2C industries it’s virtually eliminated the function of the sales person (remember travel agents?), and in others it’s presented sales people with a far more educated prospect and complex sales process. Sales 2.0, or social selling, “brings together productivity tools […]