Tag Archives: social media

Quick wins for new heads of marketing (and everyone else)

I recently wrote about the information a salesperson can learn about a company in just a few minutes before responding to a new inbound lead. Heads of marketing starting at a new company will be faced with many strategic and long-term challenges, but they too have quick-win opportunities that they can take advantage of in […]

How I added over 100 Twitter followers in one day, and why I’ll never do that again…

There’s a feeling among many on Twitter that having a large number of followers is good, period. But Twitter is like any other form of communication: each person and company will have its own audience and objectives. For some, having a deep connection with 500 or 1,000 people will be more important and productive than […]