I recently wrote about the information a salesperson can learn about a company in just a few minutes before responding to a new inbound lead. Heads of marketing starting at a new company will be faced with many strategic and long-term challenges, but they too have quick-win opportunities that they can take advantage of in […]
There’s a feeling among many on Twitter that having a large number of followers is good, period. But Twitter is like any other form of communication: each person and company will have its own audience and objectives. For some, having a deep connection with 500 or 1,000 people will be more important and productive than […]
Dear social media, You know I love you. I spend more time with you than any other Internet content. So when you suggested social sign-on, I thought it was perfect. I could have an occasional quickie with another site – leaving a comment here, reading some gated content there – and all I’d have to […]
In 2013, almost a decade after the founding of Facebook and seven years after the founding of Twitter, companies that aren’t listening to and participating in the social conversation do so at their own peril. You can read the full post on the Econsultancy blog.