An increasing number of businesses are now using live streaming video to reach their customers on social media. In addition to Facebook Live, Twitter offers Periscope, and YouTube provides Stream.
Live streaming can be used to broadcast your events for free. All you need is someone with a smartphone, an app and an account and you can let people who can’t make it in person know that they can still watch online.
Use it to stream product announcements. Or give an office tour to show off your people and how your products and services are made. GE live streamed a tour of a factory, complete with drone shots. Both political conventions are being live streamed this year.
Some of the services, like Periscope, also provide ways for two way communication, such as surveys. You can get immediate feedback to your events and announcements. How cool is that?
These services will probably be especially useful if you have a significant number of millennials as customers. Brands such as Red Bull, Dunkin Donuts, Adidas and T-Mobile have all used live streaming.
While there is still the production costs and effort, the fact that you can now essentially broadcast your messages globally for free is an opportunity to take advantage of.