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Download “Modern Sales and Marketing Best Practices” ebook

If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others. Here are just a few examples of their ideas: This ebook […]

A value proposition for The Walt Disney Company

A value proposition is a valuable way for a company to explain to itself and the world what it does. As an internal instrument the company can use its value proposition as its North Star, always guiding its actions. For the world the value proposition is central to the company’s brand: the promise that it […]

Ann Handley interview: Content marketing is still the best way for a brand to tell its own story

Ann Handley is the Chief Content Officer of MarketingProfs. In fact, as far as she knows she was the first person in the world with the title Chief Content Officer. She is the co-author of Content Rules and the author of Everybody Writes, which is due out this September. A shorter version of this interview […]

Conversion optimization is the keystone to digital revenue generation

Conversion optimization is one of the most important elements of an effective revenue generation program. Your prospects are seeing thousands of commercial messages every day. If you are effective in getting them to not just notice you but to respond to your messages and come to your website, you have to help as many as […]

HubSpot CMO Mike Volpe talks about the Why and How of inbound marketing

Mike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG […]

In the Age of the Customer, superior customer experience is the path to success

We live in the age of the customer. Never before have customers had so many options, so much information, and so much power. What customers wants from companies is simple: a consistent, high-quality, on-brand experience every time they interact with the company. Consistency is one of the most important parts of this formula. Customers don’t […]

Capitalists who are afraid of competition

Question to W.C. Fields during a poker game, “Is this a game of chance?” Response from Fields, “Not the way that I play it.” Imagine for a moment how history would have been different if… Horse and buggy companies had successfully lobbied against those noisy, polluting new automobiles Movie companies had lobbied against television, and […]

Interview with Jill Rowley: Social selling – the intersection of sales and marketing

A shorter, edited version of this interview appears on the IDG Connect Marketers blog. Social selling lives at the interaction of sales and marketing and Jill Rowley has become one of its most public and vocal proponents. Jill started her sales career at Salesforce.com in 2000 when it was a start-up and she was new […]