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download sales and marketing best practices ebook

Download “Modern Sales and Marketing Best Practices” ebook

If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others. Here are just a few examples of their ideas: This ebook […]

First, Get Their Email Address

The vast majority of people who visit your website will come and go without a trace. That’s why it’s so important to get their name and email address so that, with their permission, you can continue to engage with them and move them toward becoming a customer. Consumer ecommerce sites like Marshalls have estimated that, […]

Beware SEO Con Men

I’ve never seen a field of business with so many shysters as search engine optimization. I can’t tell you the number of times that, in talking with a prospective client for the first time, I’ve said, “It looks like you haven’t done any serious SEO work to your website” and they will reply, “You’re kidding. […]

It’s easy to get a lot of followers on Twitter. So what?

It’s easy to get a lot of followers on Twitter. But that’s not what matters. Some people on Twitters have tens of thousands of followers, or even hundreds of thousands. A few very large consumer corporations, like Starbucks and Coca-Cola, and celebrities may have millions of followers, but for us mortals a few hundred thousand […]

What Pokemon Go means for marketing

If the overnight success of Pokémon Go means anything, it’s that augmented reality has entered the mainstream and will be understood by many more people. And augmented reality (AR) has many applications in marketing. For those who haven’t heard of AR, it’s adding data or images to images of the real world. While it can […]

How to advertise to your house email list on Facebook

When people see your messages multiple times in multiple places they are typically more effective. One cross-channel opportunity is to advertise to your prospect or customer list with Facebook’s Custom Audience feature. Upload your customers’ email addresses or phone numbers into Facebook Custom Audiences and it will match them with its members (for privacy reasons […]

Today is the 100th Birthday of Keds

Before women could vote in national elections they got a shoe specifically designed for them: Keds. It’s a classic example of marketing: identify a market segment (middle class women) with a need (a more comfortable shoe), and create a product specifically to meet that need. Keds didn’t try to be everything to everyone, and that […]