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Get your daily marketing tip

Since May, 2016, I’ve been sending a daily marketing tip to hundreds of people who signed up. They seem to find them very useful — I get lots of comments and very few unsubscribes. Here’s some of the feedback that I’ve received: “Thanks for sending these. Very helpful.” “I really like these emails. It’s a […]

The death of the Ringling Brothers brand

A few days ago the Ringling Brothers and Barnum & Bailey Circus announced that it is closing down. The combined circuses have been operating in one form or another for 146 years. There was a time when they and other circuses were a big deal, showing their audiences animals and acts from exotic places that […]

Uber is advertising by drone

In Mexico City Uber is using drones to promote its UberPOOL service by showing ads to drivers stuck in rush hour. “Driving by yourself?” the ads ask. This probably wouldn’t be legal in the U.S., but it is a great example of innovative marketing thinking. And in addition to perfectly targeted impressions that they’re getting […]

Get your website up to speed

Website load speed can be important for two reasons. Google says it can impact search rankings, although SEOs are divided on how much it actually does, and even more directly it affects whether people will wait around for your pages to load – especially on a smartphone. (Remember: mobile now accounts for over half of […]

Creating customer personas

According to a HubSpot blog post, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” That’s as good a definition as I’ve seen, so I’ll give them a hat tip for it. Developing personas can be a key step in understanding your […]

The value of 84 million Instagram followers

Kim Kardashian West has over 48 million followers on Twitter, 29 million on Facebook and 84 million on Instagram. Even with some overlap among them, that’s a huge following. And even if a post is only displayed to a few percent of her following, which is typical, it will have millions of impressions. She often […]

Create compelling infographics

Edward Tufte is a statistician, computer scientist, and writer of several books about conveying information and data visually. His favorite data visualization (below) is a French graphic from the 1800s. It illustrates Napoleon’s attack on Russia. The brown line shows the invasion, with the width representing the number of troops in his army – which […]

Know Thy Customer

Many of these email tips involve strategies and tactics for demand generation. But marketing starts with knowing your customer and understanding what they want. As marketing guru Seth Godin says, “Don’t find customers for your products; create products for your customers.” I am frequently not just surprised but amazed as how difficult it can be […]

A tool to identify Twitter influencers

Followerwonk is a tool from Moz — which is worth looking at for its other tools related to SEO and other forms of digital marketing. It provides some advanced capabilities for Twitter that you may find very useful. First, even the free version lets you search for accounts based on keywords and location. So, for […]