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download sales and marketing best practices ebook

Download “Modern Sales and Marketing Best Practices” ebook

If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others. Here are just a few examples of their ideas: This ebook […]

Attitude is more important than demographics

Many people equate marketing with advertising and promotion. But marketing’s most important role is in understanding the customer and their needs, desires and motivations and working with others in the company to help create the products and services that they’ll pay for. As Seth Godin says, “Don’t find customers for your products, find products for […]

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How to improve your search engine ranking

When looking for information on a new product or service, whether as consumers or for the company that they work at, the first place many people go is Google. A much smaller number may go to Bing or another search engine, but on the websites that I’ve worked on the analytics typically show that 80-90 […]

How companies can gain a competitive advantage with marketing technology

When a new, superior technology or process comes along, early adopters often gain an outsized competitive advantage; later that opportunity disappears. Laggards are often in the position of having to adopt the new technologies just to stay in business. Read my thoughts on how companies can gain a competitive advantage today with marketing technology in my guest […]

7 marketing technologies that can create swift results

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed”. In my guest post for the Harvard Business Review blog, I suggest a Marketing Technology Starter Kit: 7 programs that every company’s marketing […]

HubSpot IPO highlights the challenge for all marketing technology companies

Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. At the same time, HubSpot faces the challenge of all marketing technology companies: the low adoption rates for their products. […]