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Download “Modern Sales and Marketing Best Practices” ebook

If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others. Here are just a few examples of their ideas: This ebook […]

How companies can gain a competitive advantage with marketing technology

When a new, superior technology or process comes along, early adopters often gain an outsized competitive advantage; later that opportunity disappears. Laggards are often in the position of having to adopt the new technologies just to stay in business. Read my thoughts on how companies can gain a competitive advantage today with marketing technology in my guest […]

7 marketing technologies that can create swift results

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed”. In my guest post for the Harvard Business Review blog, I suggest a Marketing Technology Starter Kit: 7 programs that every company’s marketing […]

HubSpot IPO highlights the challenge for all marketing technology companies

Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. At the same time, HubSpot faces the challenge of all marketing technology companies: the low adoption rates for their products. […]

A value proposition for The Walt Disney Company

A value proposition is a valuable way for a company to explain to itself and the world what it does. As an internal instrument the company can use its value proposition as its North Star, always guiding its actions. For the world the value proposition is central to the company’s brand: the promise that it […]

Ann Handley interview: Content marketing is still the best way for a brand to tell its own story

Ann Handley is the Chief Content Officer of MarketingProfs. In fact, as far as she knows she was the first person in the world with the title Chief Content Officer. She is the co-author of Content Rules and the author of Everybody Writes, which is due out this September. A shorter version of this interview […]

Conversion optimization is the keystone to digital revenue generation

Conversion optimization is one of the most important elements of an effective revenue generation program. Your prospects are seeing thousands of commercial messages every day. If you are effective in getting them to not just notice you but to respond to your messages and come to your website, you have to help as many as […]