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download sales and marketing best practices ebook

Download “Modern Sales and Marketing Best Practices” ebook

If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others. Here are just a few examples of their ideas: This ebook […]

The two most important factors in direct marketing success

A lot of digital marketing is a form of direct marketing. And because of the experience of firms in doing direct mail and other forms of direct marketing we know what are the most important factors in successful direct marketing campaigns. The most important factor is the list: getting your marketing in front of the […]

What are your marketing team’s skills gaps?

Notice that I didn’t ask, “Does your marketing team HAVE skills gaps?” These days it’s virtually impossible for a team to not have some. Just consider some of the many roles that a modern marketing team needs: CMO Chief marketing technologist Cross-channel strategist Creative Director Marketing manager Product marketing manager Campaign manager Website content strategist […]

Are you mobile friendly?

Today over half of emails are opened on mobile devices, and over half of Google searches are on mobile, so that means that 100% of companies need to be thinking mobile first. This isn’t just true for young people and consumers, it is also true for B2B. Close to half of the people who read […]

Are you losing the sale before the first buying team meeting?

In most companies buying decisions are made by teams of several people. Research by Bob Johnson of IDG Connect and Kim Wallace of Wallace and Washburn shows the critical importance of being a preferred vendor before the team’s very first meeting. In their research of thousands of buyers they found that 97% had a favorite […]

What’s important to you?

Virtually all marketing channels and software programs now provide some data about the results for your campaigns, such as: Email opens, clicks and forwards Online ad impressions and clicks Social media shares, comments, and likes Event and session attendees And that truly is the tip of a very large iceberg. The real question is what’s […]

Sometimes the old ways are still the best ways

Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend. That means, though, that close to 70% of advertising dollars are still spent on traditional media. The most important question still is: Where is your audience? If you can reach them through […]

Cooperation with Sales starts with an SLA

Marketing is not an island. Truly valuable (to their companies) marketers aren’t focused on marketing metrics such as increased web traffic, low cost per clicks and social shares, they’re focused on contributing to the company’s revenue growth and profitability. And to do that they need to work closely with sales. The first step toward a […]

What is 40X more powerful than Facebook?

According to McKinsey, email marketing is 40 times more effective for customer acquisition than social media channels such as Facebook and Twitter. I believe it. In overseeing countless email campaigns I’ve seen that an email can generate far more interest and response than social posts targeted to many times more people. After all, your social […]