Experienced B2B Marketing Leadership

I am a fractional CMO and marketing strategist with 30+ years advising and leading B2B startups, SMBs, and enterprise teams on marketing strategy and execution, implementing a proven methodology for growth.

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Louis Gudema Author

30+

years of B2B marketing experience

100+

companies served

1

Marketing Book of the Year

MIT

Startup Mentor

About Louis Gudema

I work as a fractional CMO for B2B startups and SMBs. I am a rare combination of strategic leadership and multi-channel day-to-day execution. I’ve worked with over 100 companies, from the Fortune 5 to MIT startups, helping them grow their brands and generate more qualified leads.

Examples of results:

  • Founded and led my SaaS company, growing it into one of the top 3 companies in its highly-competitive national market.
  • Created first marketing strategy and program for seed stage startup, generating dozens of qualified leads each month after six months
  • Helped bootlegged startup more than double its customer base in 12 months with the addition of 17 new customers including Microsoft, Penn State, and Cloudera. Averaged a new lead a day.
  • Led full-day B2B marketing workshop for the C suite of Fortune 500 company, and over a dozen marketing boot camps for the MIT startup community.
  • Helped these and other clients evaluate their marketing tech stacks, including CRMs and marketing automation programs (MAPs), and make significant upgrades.

I created the Bullseye Marketing framework and wrote the book about it, which was named Marketing Book of the Year. In between my marketing work, I’ve closed over $30 million in B2B sales.

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How We Can Work Together

Three ways to put three-plus decades to work for you.

Fractional CMO

Hands-on marketing leadership for B2B startups and SMBs, including developing strategy, positioning, and messaging, and then managing day-to-day campaign execution.

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Bullseye Marketing

Creator of the framework and author of the award-winning book.

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Masterclass & Speaking

Leader of six-hour class on AI-enabled B2B marketing, and speaker at conferences and events.

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Bullseye Marketing Book Cover
Multi-award winner

B2B companies with robust marketing
programs grow 2-5x faster.

“Louis delivers a brilliant and authoritative guidebook for implementing successful B2B marketing programs. No fluff, no flights of fancy.”

SCOTT BRINKER — EDITOR, CHIEFMARTEC.COM

“Chock full of fascinating real-world examples, this is a practical guide, not an academic tome.”

David Meerman Scott - Marketing strategist and bestselling author of The New Rules of Marketing and PR
Buy Bullseye Marketing Book