My wife and I have hosted an annual Super Bowl party for almost 20 years now. I remember the first one when our daughter was five. A little before the party started I told her, “So the rule for this party is that you can talk during the game but be quiet during the commercials.” And she replied, “Oh dad!”, as if I was kidding her. But when the game started she saw that that was in fact how we watched. Millions of other people do the same thing. Continue reading
Things change fast. Less than two weeks ago “no drama Obama” left the White House and now it’s 24/7 Trump. President Trump, and his administration, are producing new challenges for corporate communications and marketing.
Already a number of companies have seen their stock prices tank or jump because of a critical or embracing tweet from Trump. (Go back in your time machine 10 years and see if anyone understands that sentence.) Continue reading
The vast majority of U.S. companies are privately owned. And when owners decide to sell, they often find that their company doesn’t elicit bids as high as what they want to sell it for. One SMB M&A specialist recently told me that half or more of her clients overestimate the sale value of their company. What’s an owner to do? Continue reading
The evening after Donald Trump was elected president, Teresa Shook got some friends near her home on Maui to show her how to create an event on Facebook. Although usually not very political, she was so upset with Trump’s election that she decided that there should be a march on Washington after the inauguration to protest it. When she went to bed she already had about 40 people coming and 40 maybes. When she woke the next morning it had exploded to 10,000 coming and 10,000 maybes. Continue reading
A few days ago the Ringling Brothers and Barnum & Bailey Circus announced that it is closing down. The combined circuses have been operating in one form or another for 146 years.
There was a time when they and other circuses were a big deal, showing their audiences animals and acts from exotic places that they could only dream about. They had a great PR stunt of parading into the town where they were to next perform. Continue reading
Since May, 2016, I’ve been sending a daily marketing tip to hundreds of people who signed up. They seem to find them very useful — I get lots of comments and very few unsubscribes. Continue reading
Black Friday, the day after Thanksgiving, is known for sales, lines and crazy shoppers. Except at REI.
Last year recreational equipment retailer REI announced that they were closing all of their stores on Black Friday, giving employees a paid day off, and encouraging them and everyone to take the day to get outside and do something fun. They promoted it with the hashtag #OptOutside Continue reading
Brands market around many holidays, and Halloween is a leader. And it’s not just about selling hundreds of millions of miniature candy bars.
Of course each holiday has its own particular emotional resonance, and commercial opportunities. For Halloween the emotion that brands typically go with is “scary fun”. Continue reading
Twitter has announced that it’s phasing out its six-second video tool, Vine.
It’s not that Vine wasn’t popular. In 2015 Twitter announced that it was displaying 1.5 billion vine loops every day. But since Vine defaults to looping, the actual number of people watching may have been considerably lower. Continue reading
A critical early step in developing a content strategy and calendar is auditing your existing content. Typically organizations have way more content than they realize in the form of web pages, social media posts, white papers, blog posts, webinars, videos, and so forth. And much that they’re aware of may not be being used to its fullest; it’s estimated that 70-80% of content developed by marketing for sales is unused. Continue reading