2023 Best Marketing Book, from Goody Business Book Awards
One of the Best Marketing Plan Books of All Time, from Book Authority
Finalist for Best Marketing Book, from Book Excellence Awards
Fact: B2B companies with robust marketing programs typically grow 2-5 times faster than those without them.
In Bullseye Marketing, you’ll learn how to develop, launch, and scale a successful marketing program for your B2B company.
Includes interviews with modern marketing experts
Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg.
Louis Gudema’s original Bullseye Marketing is one of my favorite marketing books. This new edition is even better.
Louis delivers a brilliant and authoritative guidebook for implementing successful B2B marketing programs and capabilities. No fluff, no flights of fancy. Just the straight up truth of how to grow your business with a disciplined, well-structured approach. Two thumbs up.
I have been following Louis’ work for more than two decades. In this new edition of Bullseye Marketing, he shows how B2B companies of all sizes can grow faster. Chock full of fascinating real-world examples, this is a practical guide, not an academic tome.
A practical guide so heavy with insights that you'll grow your B2B business muscles AND grow your actual muscles! (Seriously. The book is a weighty 400 pages.)
A refreshing marketing guide that emphasizes cost-effective, practical methods.
Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf.
Bullseye Marketing is perhaps the only book you would need on your desk if you want a real-world Marketing MBA at your side.
For anyone who needs to understand the full marketing picture, Bullseye Marketing is the only book you need to read. Keep it on your desk and refer back to it often as you traverse the road of CAN-SPAM laws, search advertising, content marketing, PESO Model™, referral marketing, sales collaboration, and more. It is the only reference book you need.
In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position, and fuel job growth.
These points are presented in an eye-catching, well-designed format. The author writes with tremendous energy and a kind of savvy knowingness that feels instantly convincing.
| Podcast | Host |
|---|---|
| MarketingProfs Marketing Smarts | Kerry O’Shea Gorgone |
| The Marketing Book Podcast | Douglas Burdett |
| The Duct Tape Marketing Podcast (second visit) | John Jantsch |
| Growth Marketing Toolbox | Nicholas Scalice |
| SMB Group | Laurie McCabe |
| EDGE of the Web | Erin Sparks, Tom Brodbeck |
| Social Geek Radio | Jack Monson |
| Moment Masters Small Business Podcast | Shakira Brown |
| Winning Business Radio | Kevin Hallinan |
| Boston American Marketing Association podcast (inaugural episode!) | Bob Cargill |
| SiteVisibility Internet Marketing Podcast (UK) | Sean White |
| Marketing Milestones | Jason Hekl |
| B2B Growth Show | James Carbary |
Louis Gudema is a fractional CMO for B2B startups and growth stage companies. Since publishing Bullseye Marketing, he also has a side hustle as a ghostwriter for business and marketing books.
In his 30 year career, Louis has helped hundreds of companies from MIT startups to the Global 2000 improve their business results. He founded and led Magic Hour Communications, which initially provided marketing communications services for major companies. He then changed the company’s business model, pivoting it to become an early SaaS firm with strong recurring revenue. He grew Magic Hour into one of the top three or four companies in its national market before selling it in 2009.
Over the next several years, Louis acted as vice president of business development at two mid-sized marketing agencies, closing and serving mainly enterprise accounts. In 2013 he founded marketing consultancy revenue & associates, working primarily with startups and SMBs. It was through his work with those firms that he developed the Bullseye Marketing approach.
Louis mentors startups at MIT and leads an annual marketing boot camp for the MIT community. He speaks frequently on marketing and business at regional and national events, and has written for such leading business sites as The Harvard Business Review, MarketingProfs, Chiefmartec, HubSpot, IDG Connect Marketer, TechTarget, VentureBeat, Econsultancy, the Content Marketing Institute and many others.
Speaking
I have delivered keynote addresses and led many workshops on marketing and business strategy. Contact me to work out the best program for your organization.
In 2024, I led the 10th annual marketing boot camp for the MIT startup community. I typically receive top ratings with comments such as, “Very knowledgeable speaker, good flow of content, insightful and actionable.”
“Louis has been a valued member of the MIT Venture Mentoring Service for over a decade, teaching our very popular marketing seminar and serving as a mentor to aspiring entrepreneurs. Louis is an engaging speaker. He demystifies marketing, identifying key concepts and presenting the topic in a structured and easily understood fashion. He also offers pragmatic insights on what works, what doesn’t, and why. I heartily recommend him as your next speaker on this topic.: – Don Shobrys, Director, MIT Venture Mentoring Service.
People at the Supporting Strategies Business Bootcamp at Bentley University rated my talk 4.6 out of 5.
“Great presentation today. Very professional and packed with actionable ideas for our audience.”
Willis Turner
President/CEO
Sales & Marketing Executives International
After my “Who Says Your Marketing Can’t Be Better, Faster, and Cheaper?” webinar for SMEI
“We have invited Louis Gudema to speak at several NEDMA conferences because the feedback from the audiences is excellent. Louis is very knowledgeable about the content of his presentations and conveys that experience and knowledge to the audience. He has a relaxed, comfortable presentation style that is effective with audiences from 20 to 200 and is generous in answering questions and engaging with the audience both during and after the presentation. He is a delight to work with and we look forward to having him speak again soon.”
– Pat Lee
Managing Director
New England Direct Marketing Association (NEDMA)
Here are the verbatim quotes from the attendees at my “Who Says Your Marketing Can’t Be Better, Faster, and Cheaper?” talk at the NEDMA conference
What they found most useful:
Here are attendee suggestions that might enhance the presentation.
“I found the workshop to be thought-provoking, informative and incredibly valuable – thank you! ”
– Participant in demand generation workshop
““Louis Gudema did a great job speaking for MENG-Boston. His material was presented in a compelling way and provided thought-provoking and useful information.”
– Steve Markman
Co-director
Marketing Executives Networking Group
“We recently had the pleasure of hosting Louis Gudema as a guest speaker for our monthly series. As as conference professional, I’ve worked with a who’s who of world-class presenters. Trust me: Louis can hold his own against most all of them. His manner is disarming. His respect for the audience’s intelligence, heartening. And his mastery of subject matter, broad and deep. Louis introduced a perspective that crept up on the audience until, like a wave through the room, everyone had an A-Ha moment putting the pieces together for themselves and owning the concept. Louis has a true gift for presenting complex ideas in a way that makes sense. I’d bring him back for another talk in a heartbeat.”
– Kim Novick
Director
Concord Mafia
“I enjoyed your presentation. It is easy to enjoy presentations that are delivered with your level of enthusiasm.”
– Audience member.
Please contact me about speaking to your group or event.
