Louis GudemaBook a Masterclass for your company
AI-Enabled Startup Marketing
AI-Enabled B2B Marketing
“Thought I knew something, but this masterclass showed me an undiscovered universe.”
“Extremely informative. Really a masterclass.”
“Truly a MASTER class. Right after the workshop, I started to plan our content road map.”
Taught by Louis Gudema
Fractional CMO for B2B startups and SMBs, MIT mentor, and author of Bullseye Marketing
6
Hours Total
2
Sessions
Either
Virtual or In-Person
Two ideas from the masterclasses
Synthetic Customers
How to use GenAI to create a panel of synthetic customers to test your marketing plans, like P&G does
Bottom-of-Funnel Offers
How to use late-stage offers to generate far more leads from people who want to buy now
What we'll cover
Management guru Peter Drucker once wrote, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.”
In these six-hour boot camps you’ll learn:
Why companies with robust marketing programs, in industry after industry, typically grow 3-5X faster than those without them.
A repeatable, proven framework for creating a successful marketing program for your company
How to use AI at every step of your marketing program, from strategy to execution to measurement, to make it more efficient and successful.
The two major categories of marketing programs, why both are crucial, and how companies can get the balance right between them.
Dozens of marketing tactics that you can use to build your brand and generate leads and sales, and many examples of outstanding execution that have been enhanced by GenAI
How marketing can work with sales to identify opportunities and increase their effectiveness.
Other marketing tech that can greatly accelerate the impact of your program.
Participants will come away with a much better idea of how they can use marketing to accelerate the growth of their company.
Free for Massachusetts companies
Massachusetts companies can have a private boot camp paid for in full by the Commonwealth Corporation’s Express Program (to which you contribute with your payroll taxes)
What attendees say
“Great session – thank you!”
“Incredible content! It was a full marketing tutorial along with AI integration in one.”
“Lots of inspiration and great examples.”
“I learned a lot and will be referencing the content often.”
Your Instructor
Louis Gudema
I’ve been leading a startup marketing bootcamp for the MIT community since 2015. Starting in 2023, I was incorporating more and more about AI into it, and in 2025 I completely revamped it into the “AI-Enabled Startup Marketing” bootcamp. Now I’ve created an “AI-Enabled B2B Marketing” version, too.