Louis Gudema
Multi-Award Winner!
The playbook for B2B marketing that actually grows revenue.
In Bullseye Marketing, you’ll learn how to develop, launch, and scale a successful marketing program for your B2B company.
With a new foreword by Douglas Burdett, host of The Marketing Book Podcast.
Foreword by Douglas Burdett
THE CASE FOR A REAL MARKETING PROGRAM
B2B companies with robust marketing programs typically grow 2-5 times faster than those without them.
Sample the audiobook.
AUDIOBOOK PREVIEW — CHAPTER 13
Includes interviews with modern marketing experts
Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg.
FREE SAMPLE
Praise for bullseye marketing
What readers and reviewers are saying.
Louis Gudema’s original Bullseye Marketing is one of my favorite marketing books. This new edition is even better.
Douglas Burdett
Host of The Marketing Book Podcast
Louis delivers a brilliant and authoritative guidebook for implementing successful B2B marketing programs and capabilities. No fluff, no flights of fancy. Just the straight up truth of how to grow your business with a disciplined, well-structured approach. Two thumbs up.
Scott Brinker
Editor, chiefmartec.com
I have been following Louis’ work for more than two decades. In this new edition of Bullseye Marketing, he shows how B2B companies of all sizes can grow faster. Chock full of fascinating real-world examples, this is a practical guide, not an academic tome.
David Meerman Scott
Marketing strategist and bestselling author of The New Rules of Marketing and PR
A practical guide so heavy with insights that you’ll grow your B2B business muscles AND grow your actual muscles! (Seriously. The book is a weighty 400 pages.)
Ann Handley
Wall Street Journal bestselling author of Everybody Writes. CCO, MarketingProfs
A refreshing marketing guide that emphasizes cost-effective, practical methods.
Publishers Weekly/BookLife
Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf.
Jeanne Hopkins
B2B Fractional CMO/CRO
Bullseye Marketing is perhaps the only book you would need on your desk if you want a real-world Marketing MBA at your side.
John Jantsch
Author of Duct Tape Marketing
For anyone who needs to understand the full marketing picture, Bullseye Marketing is the only book you need to read. Keep it on your desk and refer back to it often as you traverse the road of CAN-SPAM laws, search advertising, content marketing, PESO Model™, referral marketing, sales collaboration, and more. It is the only reference book you need.
Gini Dietrich
CEO of Arment Dietrich, founder of Spin Sucks, and creator of the PESO Model™
In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position, and fuel job growth.
Ron Bloom
Former “Car Czar” and Assistant to President Obama for Manufacturing Policy
These points are presented in an eye-catching, well-designed format. The author writes with tremendous energy and a kind of savvy knowingness that feels instantly convincing.